Product descriptions that don't sound AI-written.

Gritwrite rewrites your Shopify product copy in a brand voice you train — so shoppers trust what they read, and your catalog finally sounds like one brand.

Free to start · Pro is $19.99/mo · 7-day trial
Shopify Apps / Gritwrite / Rewrite
Clay Cleansing Balm, 100 ml
Rewrite mode
More human More premium More conversion More SEO
Current Live on Shopify
Description

Elevate your skincare routine with our must-have cleansing balm, crafted for any skin type.

Gritwrite rewrite Ready to publish
Description

French green clay and sweet almond oil. Melts sunscreen and makeup in under a minute. Rinses clean without stripping.

86/100
Human-sounding, specific, on-brand.
Nothing applies to Shopify until you click Apply.

Built with Shopify merchants in beauty, apparel, home, and consumer electronics through a private beta. Public App Store listing opens soon.

App Store rating at launch
What Gritwrite improves

Three things Gritwrite makes better on every product page.

Conversion

Product pages that read like a brand, not a template.

Shoppers trust copy that sounds written, not generated. Generic descriptions kill conversion even when the product is good.

Brand Fit scoring shows the signal before you publish.
Brand integrity

One voice across 50, 500, or 5,000 products.

Train your voice once. Every rewrite inherits your tone, your target reader, and the phrases you never want on your site.

Brand voice training and banned-phrase guardrails.
Speed to publish

From write-up to live in minutes, not afternoons.

Review a rewrite side-by-side, click once to apply, and keep full history so any change is one click from reversal.

Side-by-side review, one-click apply and revert.
At catalog scale

One voice, whether you have 50 products or 5,000.

Brand Fit scores every product so you see what needs work and what's already on-brand — across your whole catalog.

Daily Moisturizer, 50 ml
3487
Applied
Merino Crew, heather grey
4182
Applied
Oak cutting board, 12"
2879
Rewritten
Leather card holder, tan
5288
Applied
French press, 8-cup
3881
Rewritten
Wool runner, 2×6
4584
Needs work
Ceramic mug, matte black
6076
On-brand
Cotton tote, natural
3385
Applied
Before and after

A skincare brand's voice, one rewrite deep.

Before
Daily Moisturizer, 50 ml

Elevate your skincare routine with our revolutionary daily moisturizer, crafted for all skin types and designed to transform your ritual. Unlock radiant, hydrated skin with this must-have essential.

After
Daily Moisturizer, 50 ml

2% niacinamide, squalane, and a slow-release humectant blend. Absorbs in under thirty seconds. Pairs with SPF. Fragrance-free, so it layers under anything.

Brand match88
Human-sounding91
Cliché risk8
How it works

From install to first published rewrite in five minutes.

1

Train your brand voice.

Sixty seconds. Tone, target reader, phrases to ban, directional references.

2

Rewrite a product. Review the before and after.

Pick a mode, see the diff, read the Brand Fit score with reasoning.

3

Apply to Shopify, or revert anytime.

One click publishes to your store. One click restores the original — forever.

Simple pricing

Flat monthly price. No credits. No per-rewrite fees.

Free
$0

Evaluate the quality on your first products.

  • 5 full rewrites
  • Brand voice training
  • Side-by-side review
  • One-click apply and revert
Install free
Pro
$19.99/mo

For stores publishing new products every week.

  • Unlimited rewrites across your catalog
  • All five rewrite modes
  • Banned-phrase guardrails applied automatically
  • Full history with Brand Fit scoring
  • 7-day free trial, cancel any time
Start Pro trial

Less than hiring a freelancer for two product descriptions.

Your live store is never changed without your approval.

Every applied rewrite is one-click reversible from history.

You control what phrases we never use.

Questions

Common questions from Shopify merchants.

Will this change my live store automatically?

No. Every rewrite is a draft until you click Apply. Your live product pages stay untouched until then.

Can I undo a rewrite?

Yes. Every applied rewrite keeps the original title, description, meta title, meta description, and alt text. One click in History restores the full product.

How is this different from ChatGPT?

Gritwrite is trained on the brand voice you set, scored for brand fit and cliché risk on every output, and applies directly to Shopify products with a revert path. ChatGPT does not know your store, does not score its own output, and does not publish anything for you.

Will this hurt my SEO?

No. SEO meta titles are rewritten within 60 characters, meta descriptions within 155. Primary keywords are placed inside readable prose, not stuffed.

Stop publishing copy that sounds AI-written.

Install Gritwrite, train your voice in sixty seconds, and see what your catalog sounds like in your words.

Install on Shopify
Free to start · No card required · Cancel any time